Brian Rice

Brian Rice is the President, CEO, and Chief Investment Officer of Rice Wealth Management Group, Inc., an independent Registered Investment Advisory firm he founded in June 2020. He works alongside longtime colleague Sue Pollack, Managing Director of Operations, who has worked alongside him on client work since 2003. With over 38 years of experience, Brian provides comprehensive, ongoing financial planning and investment management services to individuals, families, and small businesses. He is also a licensed producer for life and health insurance.

Brian began his career in the financial services industry in 1989, working alongside his father, Jerry Rice. Starting in operations, he quickly developed a strong foundation in the business and transitioned into a financial advisor role in 1990. Over the years, he built his expertise at leading firms including Merrill Lynch, Shearson Lehman, Smith Barney, and Raymond James. In 2019, Brian made the strategic decision to become an independent Registered Investment Advisor, leading to the formation of Rice Wealth Management Group.

Brian specializes in retirement planning for individuals and businesses, as well as asset management, comprehensive financial planning, college savings strategies, tactical asset allocation, insurance solutions, annuities, and 401(k) plans. His client-first philosophy and broad expertise allow him to develop customized strategies tailored to each client's unique financial goals.

A fourth-generation resident of Fair Haven, New Jersey, Brian lives there with his wife, Jacquie, their two children, Jack and Cameron, and their dog, Remington. He is deeply committed to his community and passionate about giving back. Brian founded the Rice Wealth Foundation, which hosts the annual Twin Lights Cup — an event that provides veterans with a meaningful day on the water at Bahr's Landing. He also serves as Chairman of the Navesink River Municipalities Committee.

Beyond his work in finance, Brian is a licensed U.S. Merchant Marine Captain and the founder of Jersey Devil Sport Fishing and the Jersey Devil Kids Fishing Camp, which he has operated since 2012. The camp is affiliated with the State of New Jersey's "Hooked on Fishing, Not on Drugs" program and continues to positively impact hundreds of children each summer. He is also involved with the Red Bank Emergency Marine Response Team and is a member of the Red Bank Ice Boat & Yacht Club.

Career History

Specialties

Licenses & Registrations

• Series 63 — Uniform Securities Agent State Law Examination
• Series 65 — Uniform Investment Adviser Law Examination
• Licensed Insurance Agent — Life and Health Insurance
• U.S. Merchant Marine Captain License